FAQ
What is Summit?
Summit is Africa’s launchpad for FMCG brands. We support high-potential manufacturers and product innovators with everything they need to scale — from product development and manufacturing access to brand building and smart distribution.
Who can apply to join Summit’s ecosystem?
We welcome:
● Existing manufacturers with high-quality production capacity
● Product innovators with bold, scalable ideas
● Entrepreneurs with early traction or strong product-market fit
● Investors or partners looking to collaborate within Africa’s FMCG landscape
What do accepted entrepreneurs gain access to?
Successful applicants unlock access to:
● Product R&D and innovation support
● A shared manufacturing ecosystem to fast-track production
● Procurement and quality management guidance
● Distribution networks and go-to-market support
● Brand-building and growth mentorship
● Regulatory guidance via our internal knowledge base and expert network
Do I need to own a factory or production facility?
No. Summit was designed to help you scale without the burden of heavy infrastructure. Through our curated manufacturing network, we help you leverage existing capacity and go to market faster, without needing to build your own plant.
How does Summit support with product innovation?
We work with entrepreneurs and manufacturers to co-develop or improve products through trend analysis, consumer insights, lab testing, and rapid prototyping — ensuring every product is market-ready and differentiated.
What does “Route to Market Reinvention” mean?
It means we don’t just help you manufacture — we help you sell smart. Summit connects your product to modern retail, digital platforms, and logistics networks, ensuring your product gets into customers’ hands efficiently and at scale.
Can I partner with Summit as a manufacturer?
Yes! If you have excess production capacity, you can partner with us to contribute to our manufacturing network. We also welcome partnerships across logistics, raw material supply, regulatory expertise, and more. Visit our Partner With Us page to get started.
How do you support with compliance and regulation?
While we don’t provide regulatory services in-house, we guide you through the process with knowledge resources and a trusted network of partners who’ve successfully navigated NAFDAC registration,
certifications, and more.
Is mentorship available through Summit?
Yes. Summit offers a mentorship network made up of seasoned operators, founders, and industry experts. As a member of the ecosystem, you may be matched with relevant mentors or apply to mentor others. Explore the Mentorship section for details.
I’m an investor — how can I get involved?
We welcome investors interested in early-stage FMCG brands, manufacturing innovation, and infrastructure. You can connect with our investment team via the Contact Us page or register your interest in our Investor Interest Form.
What kinds of brands are already in the Summit ecosystem?
Our growing portfolio includes bold, African-born brands like:
● Lewar – A shea butter-based beauty soap elevating natural skincare
● 2Sure – One of Nigeria’s fastest-growing home and personal care brands
Explore our Brands Portfolio to learn more.
How is Summit different from an incubator or accelerator?
While traditional accelerators often focus on tech or startups, Summit is purpose-built for FMCG manufacturing. We don’t just provide mentorship — we plug you into an operational ecosystem designed to produce, distribute, and scale physical products.
Is Summit only for Nigerian businesses?
No. While we are based in Nigeria, we support FMCG brands from across Africa that are looking to build at scale and access markets across the continent and globally.
What types of products do you support?
We support consumer-facing FMCG products across beauty, personal care, home care, food, hygiene, and other segments — as long as they’re scalable, innovative, and meet quality benchmarks.
Can I join if I’m still refining my idea?
Yes, especially if your idea is based on insight or experience and you’re looking for help with product development, manufacturing access, or market validation.
Can I be both a manufacturer and an applicant?
Yes. If you have excess capacity and also have a product or brand you’re trying to grow, you can participate in multiple ways — both as a production partner and as a brand.
I run a logistics or distribution company. Can I partner with Summit?
Absolutely. We are always open to expanding our route-to-market capabilities. Visit our Partner With Us page to get started.
Who can become a mentor?
Experienced entrepreneurs, industry professionals, product developers, operators, or investors who have relevant experience building or scaling FMCG brands can become mentors. Visit our Mentorship page to learn more.
Do mentors get paid or compensated?
Mentorship at Summit is largely volunteer-based, though some engagements may lead to advisory roles or investment opportunities. We match mentors based on relevance and value alignment.
What do you look for in applicants?
We assess ambition, product-market potential, scalability, and alignment with Summit’s values. Whether you’re just starting or already in-market, we want to see vision and traction.
What happens after I apply?
Our team reviews applications on a rolling basis. If shortlisted, you’ll be invited to a virtual discovery call. Successful applicants then join the ecosystem based on readiness and fit.

Anne Reid
HR Specialist

Steve Parker
Finance Expert

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Strategist

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QA Analyst

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Legal Officer

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President